The second keynote, Evgeniya Kiseleva, enriched the participates with sensory experience in the museum, and showed the transformation of the museum and its engagement with its audience in the 20th and 21st centuries. The changes in the image, role, and functions of the museum in the post-informational society are mainly connected with the development of openness and inclusion, as well with the shift from the concept of “looking and thinking” to the concept of “feeling and participating”. Keynote speech deals with inclusive programs of Pushkin State Museum of Fine Arts, Moscow, Russia and informs about the development of #AccessibleMuseum project.